1. GrabBike
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Grab has become the market leader in Vietnam transportation's app and directly compete with traditional taxi. GrabBike is one of its services.
At the end of the year 2016, Grab put more of their effort on GrabBike with many promotions. As a result, Grab has been become a topic in social media and daily life when it comes to "going somewhere but having no motorbike". GrabBike have the advantage of the number of drivers, a big amount of loyal customer, highly brand awareness. UberMoto is a great and only competitor in current, it is considered as a substitute solution and more proffesional when you're boring at GrabBike or you got no Grab-driver. |
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2. Passiona
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Passiona is one of the Trung Nguyen instant coffee product. It has been launch and re-launch. With low budget, Passiona has acquired a big market share, but low revenue with target customer is female in Vietnam.
The market has shown its growth. 2 Zero Coffee is a direct competitor of Passiona. Although their price is higher, the product's benefit is focused on healthy rather than beauty as Passiona, still they have their own customers. |
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3. Low Carb City
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Low Carb City is a new brand name that my team have considered to launch if it would have been great potential.
The core strength of Low Carb City is app, and with the app and website we can deliver lowcarb diets to our customer just for a few simple steps. One of the disadvantage is the time, customer often eats low carb in 1 month and it becomes hardly when you want to maintain your loyalty customer. One plus point is if they lose weight, surely you will get positive recommendation and they will tell their friends. |
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Other
1. Kraft
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2. SunHouse
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